We help brand marketers achieve results by building localized communities of authentic content creators whose audience and performance is monitored 24/7.
Set pre-campaign effective CPM, click-through-rate KPI’s and only pay when they are achieved.
Processing real-time influencer audience and performance data delivers new insights that help you tell better stories your target consumers will want to engage with.
We have a proprietary fraud monitoring technology that was developed over six years that enables brand marketers to avoid influencers that are purchasing their numbers.
According to research conducted by Sylo on thousands of influencers Instagram accounts, found that 90% reach less than 10% of their followers; while more than 50% reach less than 25% of their audience. Pay for the effective impressions and reach, not follower count.
Sylo launched a research study to understand the percentage of influencers in an active campaign that purchased followers, or bot engagement. It found that one third of influencers observed had purchased audience and/or engagement to inflate their sponsored content numbers. Avoiding influencers that have, are purchasing saves money.”
Influencer audiences by nature are concentrated in 2-4 geographical areas, however, buying campaigns are national. Building micro-influencer communities in a brands key markets enables targeted scale that can be more easily coordinated with other digital media activity to best connect the dots on how influencers are generating brand awareness and establish top of the sales’ funnel leads.
"With the plethora of analytics out there, Sylo's verified influencer data is the best strategy for understanding performance and justifing campaign investments.”
"Sylo's influencer data verification will continue to be essential for providing brand marketers with better transparency and more effective campaign outcomes"
"Adding Sylo influencer verification to our practice is a key part of our broader effort to ensure that our clients media investments run on fraud-free, brand-safe places."
“With the increase in brand investment, and popularity of ‘Influencer’ as a media tactic, Sylo delivers rigorus vetting and analysis of performance from our influencer activations."
“Working with Sylo allows advertisers to take more control of their spend and not be at the mercy of platforms themselves.”
"Partnering with Sylo has allowed us to gain deep audience insights that allow us to tell better stories and develop trusted partnerships with influencers who our audiences love.”
A travel & fitness influencer with 85K followers! With more than 75 comments on an average per post, Jared has an engagement rate of 5%, which is high. Plus, all the followers are organic and the engagement is from genuine people who are interested in what he has to say! Thus, if you connect with him as a brand you can catch up to a wider audience.
A lifestyle influencer with a reach of 50% of his audience with almost every post. Being a Sylo-certified user, he can share the complete authenticated data with brands like Roku who has connected with him. Tom has established himself as a reliable influencer to be partnered with a brand.
A businesswoman and a smart mom with an Instagram account on motherhood and business - the two things she can do best. Angel made her account Sylo-certified to monetize her profile and secured amazing brand-deals with high-profile names like Gathre, Briar Baby, and Shark.
A realtor, designer, renovator, and investor with a Sylo-certified account. Johnny and his partners saw growth in ROI on their campaigns and also, were able to partner with high-end design companies and hardware stores like Murals Your Way, West Lake Ace Hardware, BIC, and Crystorama. They benefitted from the authentic exposure and credibility that Johnny brought.
We are disruptors and innovators, who believe that influencer marketing can be more fair and transparent for brand marketers. When campaigns under perform, agencies, platforms and creators still receive their fees while brands get the short end of the stick, sort of speak. At Sylo, we’re putting our money where our mouth is, if a campaign achieves its KPI’s, then we’ve earned our keep. Our hybrid performance-based model ensures that we win, when our clients goals are met.Get in touch