- Website Clicks¹
- Taps Forward¹
- Taps Backwards¹
- Audience Demo & Geo
- GDPR Compliant
- CCPA Compliant
- Adheres to T&Cs
- ⁰ Instagram no longer publicly displays likes.
- ¹ Requires Instagram Business Connection (Available only with creator authentication through Instagram’s API)
The majority of influencer networks and tools take advantage of offering metrics using scraped data without consent from the influencer. This scraped data provides ‘cheap’ data access, unverifiable ‘inauthentic audience’ percentages and estimated insights. At Sylo, every influencer authenticates their social channels, giving us access directly through the social platforms.
Sylo Certification represents the risks and investment worthiness of an influencer’s channel. This accreditation is used in tandem with channel benchmarks provided in the Sylo Snapshot to assess their potential return on investment.
Unfortunately, follower counts are still one of the most widely used factors to determine influencer advertising rates. Analysis of audience authenticity and verified engagement through authenticated metrics is the only proven means to avoid wasting ad-spend and improving ROI.
Make it easy to justify campaign budgets and negotiate fair rates based on independent, third-party metrics, which deliver precise ROI attribution and performance measurement.
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